With an aim of stepping up the tourism standards, the Ministry of Tourism and Sports has launched the “Thailand Trusted Destination” campaign, a move that certifies attractions that meet the standards promoted by the ministry.
Venues and attractions will now have the campaign’s “dancing elephant logo”. The National News Bureau of Thailand reported that the campaign is introduced as an “incentive for business owners to improve their services and boost confidence among tourists. Participating venues will be granted the dancing elephant logo, which represents cleanliness, safety, fairness, good management, and green practices.”
As its first move, a group of business operators was brought by the Department of Tourism to Krabi to observe various attractions that had been certified as Thailand Trusted Destination venues.
Currently, certified locations include the Krabi International Airport (for cleanliness), Than Bok Khorani National Park (for tourist safety and environmental conservation), and Laemsak Community (for historical value and community-based tourism).
The list of certified locations and attractions can be viewed on Thailand Tourism Standard’s website, or on the Thailand Tourism Standard Facebook page.